Back to news
05.05.25
Haute Unveils Its New Brand Identity
Today marks a defining moment in Haute’s journey.
We are proud to unveil our new brand identity, the result of a months-long collaboration with one of Europe’s leading branding agencies, renowned for shaping the image of several unicorns and globally successful companies.
This development goes far beyond aesthetics
It is a strategic step to better represent who we are today and, more importantly, the future we are building.
A unified, visionary, and sustainable brand
The new identity pursues a clear objective: to unify our entire company under one name, one voice, and one purpose. Haute is now more than just a group of companies; it is an independent brand. From Haute Capital Partners to Haute Wealth Management, every part of our ecosystem is now aligned under a cohesive and unique identity.
"We set out to create a timeless brand — one that doesn't follow trends, but leads with clarity, purpose, and long-term conviction. Haute is no longer just a company. It’s a signature." — Thibault Leroy Bürki, CEO
Branding as a strategic investment
In a rapidly changing world, the most enduring institutions are those that evolve with intention. This rebranding is not just about our appearance; it’s about how we position ourselves, how we communicate, and how we lead.
We believe that investing in our brand is just as important as investing in markets, people, and innovation. It is a clear statement of our values, our ambitions, and our future.
With this new identity, Haute enters its next phase: structured, visionary, and ready for tomorrow.
- Reimagining Wealth. Together.
DISCLAIMER
This publication constitutes neither an offer to sell nor a solicitation to buy securities of the Company and it does not constitute a prospectus or a similar communication within the meaning of article 652a, 752 and/or 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the BX Swiss. The listing is being made solely by means of and based on the published securities prospectus (including any amendments thereto, if any). An investment decision regarding the securities of the Company should only be made based on the securities prospectus. The prospectus is available free of charge in Switzerland for 12 months following the first day of trading at HAUTE CAPITAL PARTNERS SA, Plänkestrasse 32, 2502 Biel/Bienne, Switzerland. This communication is being distributed only to, and is directed only at (i) persons outside the United Kingdom, (ii) persons who have professional experience in matters relating to investments falling within article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the "Order") or (iii) high net worth entities, and other persons to whom it may otherwise lawfully be communicated, falling within Article 49(2) of the Order (all such persons together being referred to as "Relevant Persons"). Any investment or investment activity to which this communication relates is available only to Relevant Persons and will be engaged in only with Relevant Persons. Any person who is not a Relevant Person must not act or rely on this communication or any of its contents. This communication does not constitute an "offer of securities to the public" within the meaning of Regulation (EU) 2017/1129 (the "Prospectus Regulation") of the securities referred to in it (the "Securities") in any member state of the European Economic Area (the "EEA"). The securities referred to herein have not been and will not be registered under the US Securities Act of 1933, as amended (the "Securities Act"), and may not be offered or sold in the United States or to US persons (as such term is defined in Regulation S under the Securities Act) unless the securities are registered under the Securities Act, or an exemption from the registration requirements of the Securities Act is available. The issuer of the securities has not registered, and does not intend to register, any portion of the securities in the United States, and does not intend to conduct a public offering of securities in the United States.